Despite the harm from smokeless tobacco use to both individuals and society at large, these products are not sufficiently regulated in many countries. The landscape of smokeless tobacco manufacturing and marketing is rapidly evolving. The largest American, British, and Japanese cigarette companies have entered the smokeless tobacco market and are branding their smokeless products as an extension of cigarette brands,a complement to be used in smoke-free environments. Understanding this “dual-use” consumption pattern will be essential to developing an appropriate regulatory structure for smokeless tobacco.
Research addressing smokeless tobacco is limited. Monitoring and surveillance systems are scarce, and significant research gaps exist in identifying ingredients, additives, and toxicities of smokeless tobacco products. Little is known about product pricing, substitution of smokeless tobacco for smoked tobacco, and youth susceptibility to smokeless tobacco use. Policies to control smokeless tobacco are underdeveloped. The integration of smokeless tobacco control measures into the wider framework of tobacco control can help to curb its use.
Beta ek gutka khane ka itna shauk hai to ek kaam kar. Ek dost aur banna. Kaandha deney ke kaam aayega.Title track from Bollywood movie, Wanted, India
Son, if you are so fond of eating gutka [chewing tobacco], make sure you make a friend so that you have someone to help carry your coffin.
THE INDUSTRY Says:
We adopted our core strategy for growth: and that was to expand the smokeless tobacco category by converting adult smokers to smokeless tobacco.Daniel Butler, President, U.S. Smokeless Tobacco Company