Anyone
who has something to do with the fashion industry is aware of the fact that
cigarettes are nearly more of a habit than the true clothing.
Nicotine
controls your hunger and the fashion advertises the trend to be slim, as a
result it has become the norm. The majority of cigarette breaks occur in the
course of the day than anything else and from time to time they are also
replaced for a lunch break. Not just that, but smoking them has been considered
cool and stylish being displayed in advertising campaigns all over the world
and even appearing on the stage at Louis Vuitton’s Fall show.
Yves Saint Laurent is the up to date high-fashion
label to set its name on a package of cigarettes(here). To tell the truth, the
package is appealing and trendy, with its black and gold colors used in the
design practically making us ignore that its contents are habit-growing and can
in fact lead to diverse diseases over time. The color scheme is similar of the
fashion house’s “Opium” fragrance bottles which are fitting.
YSL
is not the very first high-class brand to offer its name to cigarettes. For
instance Pierre Cardin, Versace, Givenchy, Christian Lacroix and Cartier have
all offered their well-known names to cigarette manufacturers. Despite the fact
that it is not the healthiest kind of revenue, nicotine is one of the world’s
largest businesses and therefore it is a good idea that some of the world’s
most recognized brands would attempt to take advantage.
