Thursday, September 29, 2011

Korean world-famous cigarette maker

The Korean division of the world-famous cigarette maker has been adding new brands to its premium cigarettes portfolio with flagship Dunhill on and Kent on brands trying to grow revenues amid rising social stigma.

Kent is the second-best selling premium cigarette brand across the world – excluding the United States and China – offered in more than 80 countries

For its Dunhill brand family, BAT created several innovative product lines, such as Dunhill Nanocut, Dunhill Fine Cut and Dunhill Switch, and launched new packaging for classic Dunhill with “Reloc” technology.

Another core segment for the company is Super Slim cigarettes.

Dunhill Nanocut and Fine Cut are intended to hit the booming market of Super Slim cigarettes currently enjoyed by Esse cigarette brand manufactured by KT&G.