Wednesday, February 18, 2009

Vogue - one of the most popular cigarettes

British American Tobacco Russia began delivery of cigarettes at retail point of the main line of Vogue Cigarettes in an updated tutu.

Vogue Bleue, Vogue Lilas Vogue Menthe, and the new model will appear at the Russian stores at the end of August 2007, the first time they will be packaged in foil with a picture of the old design. Also in the stack of nested liners information on the changes in the basic line of Vogue Cigarettes. In mid-September launch of the updated Vogue Cigarettes will be supported by an advertising campaign in the press and points of sale.

Russia - the second since Ukraine's market, where three major version change Vogue Cigarettes. Updating stamp design happens in all markets "British American Tobacco."

"Vogue - one of the most popular in Russia, women's cigarette class premium." That's why Mark always strives to match the mood of its customers. becoming more modern and fashionable, Vogue followed its discerning tastes of the audience "- said Mark Herman, head of the department of consumer marketing" BAT Russia. "

Restarting only affect the external appearance of tutus, receipt, gum and nicotine content in Vogue Bleue, Vogue Lilas and Vogue Menthe remain the same. Maximum retail price updated Vogue is 44 rubles.

Mark Vogue first appeared in Germany in 1987 and in 1990, Vogue Cigarettes were represented in Russia, where cigarettes were the first super slims format on the market. During the first semester of 2007, Vogue took 8% premium segment of the Russian tobacco market and 18% of the growing podsegmenta super slims.