Tuesday, March 10, 2009

Exclusive version of cigarettes Parliament

The company Philip Morris arrives at the Russian market exclusive version of a family of cigarettes Parliament Reserve. New species of cigarettes will be distributed exclusively by reservation. Experts believe that if properly positioning Parliament Reserve will be successful.

Cigarettes will be issued in a new format in the form of packaging portsigara recommended price of 200 rubles. for the stack. Sales of the new series will not be limited in time, but will be limited circulation: one-customer can order from one to three blocks of Parliament Reserve. Book new cigarettes could be only through distributors Mercure and only in Moscow. "The order will be delivered to the house, which also will stress the core brand values: exclusivity, modernity and high quality - the series is designed for affluent consumers who appreciate this.

Recall Philip Morris already ran two series of limited edition in past New Year holidays - one for Marlboro Cigarettes and Parliament Cigarettes. Limited Series Marlboro had a stack of silver, which has opened the side like lighters, and the bonus Parliament Cigarettes changed the color to blue metallic tutu. But unlike Parliament Reserve, the two series can be purchased at retail prices, and restaurants: Marlboro - at the BP gas station and about 200 locations HoReCa, Parliament Cigarettes - in expensive restaurants.