Showing posts with label world. Show all posts
Showing posts with label world. Show all posts

Friday, September 27, 2013

Marlboro Man


Marlboro man is American cowboy and main character of Marlboro country, the best cigarette advertisement of the century, world recognized cigarette advertisement character, masculine trademark and macho icon. Marlboro man is the ad embodiment that was used by tobacco producer Philip Morris for the Marlboro cigarettes that primarily was a lady smoking brand.

The history of Marlboro man begins in 1954. The parent father of Marlboro Man was Leo Burnet- advertisement agent. P. Morris Tobacco Company introduced an innovation in producing of Marlboro cigarettes. This novelty ought to result a 3600 change of target smoking tobacco group.


This was the Burnet’s main purpose in creating the advertisement for new Marlboro cigarettes. Looking for the resolution, Leo had done a brainstorming: “What’ the masculine symbol people can think of?” This seems to be a reasonable and successful idea. The answer came from the wild New Mexico, Ranch in Cimarron that was “a real cowboy on his chaps and horse”. In 1972, this tobacco ad brought to Marlboro cigarettes the rank of world best selling tobacco product .And most famous one too. Every image of a cowboy, western landscape and/or red color keeps in mind the Marlboro trademark and it doesn’t matter if these images are accompanied or no by slogan or brand name.

Marlboro man that lives in Marlboro country becomes the symbol of freedom, wildness and independence. The famous cowboy is placed on the first place from the “101 most influential people who never lived” in Imaginary Luminaries. It also was claimed “the brand image of the century”.

The roles of the Marlboro man were portrayed by famous people as : actor and author William Thourlby (the first Marlboro Man), Quarterback Charley Conerly, Darrell Winfield, Dick Hammer, Brad Johnson, Bill Dutra, Dean Myers, Robert Norris, Wayne McLaren, David McLean and Tom Mattox.

More Info

  1. Katie Connolly. "Six ads that changed the way you think". BBC.
  2. Vintage Ads: 1975 "Marlboro Country" ad campaign
  3. Kilgannon, Corey. "Face of Marlboro Prefers to Be Alone". New York Times. 
  4. "An Ex-Marlboro Man Who Can Really Ride, Brad Johnson Adds Sigh Appeal to Always". People.
  5. 28 May 2001 "Malboro Manslaughter"

Monday, July 22, 2013

Nicotine Increases Exercise Endurance

In my lectures on tobacco harm reduction I compare the properties of nicotine with those of caffeine (see slides at left).  Despite some obvious differences, the drugs have remarkably similar effects.  I have just found a study from 2006 showing that “…nicotine administration during moderate-intensity exercise delays fatigue, with a significant improvement of 17% [±7%] in time to exhaustion. This observation is similar to observations of the effects of caffeine supplementation.” (Available at the journal Experimental Physiology here).

Authors Toby Műndel and David A. Jones of the Human Performance Laboratory, School of Sport and Exercise Sciences, The University of Birmingham (United Kingdom), recruited 12 healthy non-smoking men and asked them to cycle in a laboratory setting at a moderate pace until exhausted on two occasions.  Subjects randomly applied either a 7 milligram nicotine patch or a placebo patch the evening before.  
Ten subjects who wore the nicotine patch cycled for 70 minutes – about 17% longer than the 62 minutes cycled by those with the placebo patch.  Nicotine had no effect on heart rate or respiratory parameters, and it “…did not alter the perception of effort… associated with progressive fatigue.”  The researchers noted that “…activity of dopamine pathways has
been suggested to be associated with improved endurance exercise performance.”  In other words, nicotine’s endurance boost stemmed from its effect on the brain. 
As I mentioned in 2011, the World Anti-Doping Agency (WADA) is considering labeling nicotine a performance-enhancing drug.  However, WADA could treat nicotine as it has caffeine, summarized this way by the agency in 2012 (here):
“Caffeine was removed from the Prohibited List in 2004. Its use in sport is not prohibited.  Many experts believe that caffeine is ubiquitous in beverages and food and that reducing the threshold might therefore create the risk of sanctioning athletes for social or diet consumption of caffeine.  In addition, caffeine is metabolized at very different rates in individuals.”
Since using nicotine is a “social” choice and the substance is metabolized at very different rates, one can only hope that WADA applies such a reasoned, practical analysis to it as well.

Monday, March 18, 2013

The World Tobacco Industry

Tobacco crop is cultivated in over 100 countries. China is considered the world’s major manufacturer. Other main providers are the United States, India, Brazil, Turkey, Zimbabwe and Malawi. Smoking products are used worldwide. The majority of tobacco is used for smoking; it is the fundamental component for cigarettes, pipes, cigars, roll-your-own, and bidis. Tobacco is also utilized for smokeless tobacco such as snuff or chewing tobacco. More than 80 % of world tobacco is widely used for cigarettes.
Among cigarettes, the global share of the American blend (a blend of Virginia, Burley and Oriental tobacco types) is boosting, and that for dark cigarettes is falling. China owns about 30 % of the whole production and consumption of cigarettes. At 12 % of the overall, the United States is the world’s second biggest maker. Some other major producers are Japan, Indonesia, Brazil and Germany. The global demand for tobacco products in the more developed countries is currently dropping. In the less emerging countries its expansion has slowed up. The international cigarette market is getting more and more concentrated by company. The three greatest corporations sell about 2/3 of the world’s total. In separate countries, the level of concentration can be higher. The cigarette manufacturers have responded to the sluggishness of demand in their conventional markets in three approaches: consolidation, variation, and increasing productivity. Government authorities deal with a dilemma. They currently have both an economic and a social interest in tobacco crop. It offers work opportunities, tax earnings and in particular cases foreign exchange profits. However governments also have a responsibility to guard their population’s health. Curing people from smoking-related diseases can be quite expensive. Generally, authorities deal with these disagreeing difficulties by discouraging demand in a number of ways. Increasing cigarette tax is the most popular method. Various have sued the cigarette manufacturers trying to recuperate the price of treating people for smoking-related diseases.
Global works prospective in the tobacco handling industry are not positive. Consolidation, privatization, greater productivity and sluggish demand increase together have a dampening impact on employment prospects. Job opportunities in countries with excessive costs and decreasing demand look mainly insecure. But in an open world economy it is eventually up to the giant companies to determine where to focus production, and which market will be supplied from where.

Friday, November 2, 2012

Info - Main Cigar Accessories

  • Cigar Cutters is used to assure an adequate and smooth opening in the cigar, which would help smoking. Nowadays there are a lot of varieties of cigar cutters; each of them cut the cigar in a particular way. Among the most spread types are cigar guillotine cutters, cigar v-cutter and cigar double-blade. Cutting cigars properly is very essential, as it directly affects the smoking process. 
  • Cigar Lighters Even if your cigarette was kept in a humidor and properly cut, what use of it if you do not have a lighter. Cigar lighters are a must have accessory and also a pleasant gift for cigar connoisseurs. At present you may find a great range of cigar lighters, including disposable lighters, butane gas lighters, all-purpose lighters, windproof lighters, candle lighters and of course the well-known matches. The choice mostly depends on your preferences. 
  • Cigar Ashtrays So, we came to the last accessory that shouldn’t miss from a cigar smoker. The ashtray is one of the essential, but too often forgotten cigar accessories. Once you have taken several draws from your recently cut and lit cigar, you will have to put the ash somewhere. The ashtray can be stainless, ceramic, wooden or even made of glass. Ashtrays are the most used cigar accessories.

Friday, September 21, 2012

Cigar vs. Cigarette



Despite the fact that both cigars and cigarettes possess tobacco the main difference is that a cigar is wrapped in tobacco leaf, or any other material containing tobacco. But tobacco in cigarettes is wrapped in paper. Generally cigars are bigger and thicker than cigarettes, they last longer and posses more tobacco and of course costly. 

Tobacco and Nicotine Content 
One cigar can possess as much tobacco as a whole cigarette pack. Cigars generally have between 100 to 200 mg of nicotine each while a cigarettes about 10mg. 

 How to Smoke a Cigar and a Cigarette
 Before smoking a cigar, you should cut it appropriately by inserting the cigar into special cutter and cut it about 1/16 to 1/8 inch from the end. When lighting the cigar, hold it around the band with your fingers and place into your mouth. While puffing rotate the cigar without allowing it to touch the flame. Rotate it for at least 10 to 15 seconds. Cigarettes are easier to smoke, a single puff is usually enough to light a cigarette. The smoke is inhaled when smoking a cigarette.

The main difference is that when lighting a cigar, the smoke is not inhaled. Unlike cigarette smoke, you are able to enjoy the taste of a cigar smoke only in your mouth without taking it into your lungs.

Tuesday, July 3, 2012

The Right to Free Speech

Altria Group and Reynolds American both cited liberty of speech to the U.S. Constitution as the reason behind a civil legal proceeding looking to reverse a coming ban on displaying smoking products in stores in the Rockland County, N.Y. According to a source, Lorillard, Philip Morris USA and R.J. Reynolds Tobacco have filled the suit on June 27.
Respondents in the legal proceeding are the village agencies and representatives that were attributed the responsibility for introducing the cigarette display ban once it becomes effective in October 2012. Calling the ban as “an evident attack on the content of tobacco advertising” that infringes their First Amendment right to free speech, they required the court to name the local law unconstitutional and prohibit the Hudson Valley village to implement it. The village board passed similar ban in April, declaring that the sight of packages of cigarettes on a store shelf attracts teenagers to this habit.
According to the law, retail stores could proceed to sell tobacco products, without displaying it, and instead giving age-verified clients, only after request, a price of tobacco products to order from. “Philip Morris and Reynolds American are trying to challenge a currently adopted local law that stops retailers from displaying smoking products in their stores. If passed, this local law would infringe free speech rights by prohibiting cigarette manufacturers and retailers from advertising adult smokers about the varieties, prices of their tobacco product brands,” David Sutton, representative of the Richmond, Va.-based Altria, declared in an interview.
Bryan D. Hatchell, representative for R.J. Reynolds stated that: “We think that this new law prohibiting the display of smoking products is not concordant with monitoring Supreme Court decisions under the First Amendment, and we starting this legal proceeding first of all to protect our First Amendment rights. This law is not about keeping youngsters from smoking, but it is probably about banning advertisement of a legal product to adults who enjoy smoking.” “All retailers have a full right to communicate with their customers about the brands they offer by displaying those cigarettes within their own premises,” added James Calvin, the New York Association of Convenience Stores president.

Thursday, March 24, 2011

TobACCo And HEALTH In EnGLAnd


Tobacco use remains one of our most significant public health challenges. While rates of smoking have continued to decline over the past decades, 21 per cent of adults in England still smoke. Smoking prevalence has fallen little since 2007 and we need to take new action to drive prevalence down further.

While in the past more men than women smoked, today the prevalence of smoking is about the same for men and women.ii Smoking rates vary considerably between different social groups and it is most common among people who earn the least, and least common among people who earn the most. In recent times, smoking has become one of the most significant causes of health inequalities.

Smoking is the primary cause of preventable morbidity and premature death, accounting for 81,400 deaths in England in 2009, some 18 per cent of all deaths of adults aged 35 and over.ii In 2009, a larger proportion of men than women died from smoking-related diseases, reflecting the higher rates of smoking by men in the past.